The SEST costs $459.95 MSRP. You get the VCI and software that works up to 2009 year bikes for that price. Smartune 2010 software is $29.95 extra. The cable kit is $39.95 extra.
The software (non-autotune) that comes with the kit costs $24.95 by itself. So if all you received was a VCI, then $459.95 - $24.95 = $435.00 which would have been MSRP for the VCI by itself.