I'm with Big, I had three travelers from the great north stop by our dealership summer before last and their dealership had the tires for life deal, when you bought a bike from them, well they went to the dealer before they left on their vacation and were assured the tires were find and would do the trip no problem, well all three of them were running on bald tires and when they call their dealership they were told the deal is only good if they bring the bike to the selling dealship and did not include labor. The deal is being offered at our local dealerships also and these folks are the biggest crooks you would never want to deal with. Watch the fine print, the only deal being offered is for the dealership.There's probably so many strings attached that get tangled up and fall off your bike.