As a lot of posts have pointed out, you pay a premium for having the HD logo on any shirt, jacket, boot, etc.. My wife has bought me two really nice HD jackets, BUT!, waited until they were on sale. Don't recall what she ended up dropping on them, but the sale price was about what you'd pay for a good jacket. I also bought a set of HD brand boots, again on sale, and paid what you'd pay for a good set of footwear. For what it;s worth, the items that I have mentioned are comfortable, well appointed, and comfortable.