I don't care whos logo is on the tank; but a lot of cruisers look like Harleys to me.... they seem to want to look like a sporty or dyna. Doesn't seem to matter if it's a volusia, road star, shadow, vulcan, or even now a victory vegas. And there are a lot of younger people buying them. Correct me if i'm wrong, but i don't think you can get an FX for $8500 (not new anyways). So, it can NOT be HD styling (which i don't think has changed in YEARS) as the others makers have been copying it for a long time. IMO, it boils down to nothing more than PRICE. I think if the prices were the same across the board, they would give up the radiator and shaft drive for the HD logo on the tank..... BTW, has anyone else looked at the victory tour models? I know my opinion is biased, but my EGC is a much prettier bike. And i think their "large looking" trunk and side bags have less cargo room than mine. JMO.