Certainly the price at $6.99 per quart and ease of availability (Kragen/O'Rielly) and Made in USA (Corona, CA) as listed on the bottle, for Lucas 100% Synthetic High Performance Motor Oil 20W-50 seems reasonable. I did my recent oil change with it and will see when I change as customary again in 3,000 miles/3 months, will see how it turns color and looks.