Check with different dealers, several friends have purchased new bikes in the last month. One could not deal with local dealer, acted like they were doing him a favor selling him a new bike. 20 miles up the road, another dealer was bending over backwards to earn his business. Deal included different wheels, and a discount on goodies purchased at time of the sale. He spent the same amount of money the first dealer wanted just for the bike, but walked away with a more custome ride!
Strange thing, a month later another friend walked into local dealer and got a deal similar to the one the first friend got 20 miles up the road...... go figure
May depend on the bike your buying, how long it's been on the floor, how many they have sold that month.
Take your time, shop around, and ask what extras they are willing to give.
Tough times, bad economy, and plenty of bikes should work in your favor.
Good Luck